Haworth, Inc, a world leader in the office furniture industry, presented this video at the NEOCON World Tradeshow. Designed to position Haworth's showroom theme, this video crafted tight integration of motif's used in print collateral and wall murals. Original music was composed to further engage the audience. The finished video was digitally mastered to disc for seamless looping and displayed on large monitors in the showroom entrance. Successfully unifying the theme increased showroom visitor counts, while furthering the Haworth brand.